Friend to Friend Organizing
Relational organizing that scales.
Help volunteers connect with their networks and record every response.
Volunteer network
MatchedThe challenge
Relational organizing has a scaling problem.
Volunteers log only a handful of contacts, and teams can’t clean the data behind them—so good conversations become missed follow-up.
Campaigns need more than a volunteer-facing contact list.
Organizers need
Visibility and control
Multiple ways to capture and clean information, with oversight of the whole program.
Volunteers need
A workflow that helps
Relational outreach made easier—not another huge data-entry project.
Threshold is designed to support both.
Built for serious relational organizing programs
Five ways Threshold turns relationships into a real program.
Geocoded contacts
Start closest to home.
Help volunteers organize the people they know geographically, begin with relationships closest to home, and expand their outreach from there.
Contacts by neighborhood
Closest to homeAI Coach
Campaign context
“You mentioned the school bond—have you made a plan to vote?”
Next best action
Confirm vote-by-mail
Customizable AI Coach
Help every volunteer make the right ask.
Train AI Coach using campaign materials, organizing goals, and voter-file context. It gives volunteers tailored guidance as they prepare for outreach and record what happened.
Outreach & response tracking
Never lose a conversation.
Track attempts, conversations, responses, commitments, and follow-up across each volunteer’s network.
Contact timeline
Dana R.- Done
Outreach attempt
Mon · 6:12pm
- Done
Response recorded
Mon · 6:15pm
- Done
Commitment to vote
Mon · 6:16pm
- Due
Next follow-up
Thu
Organizer dashboard
48
Active volunteers
312
Conversations
27
Follow-ups due
- Priya logged 6 conversations
- Marcus completed a follow-up
- 12 contacts matched to the voter file
Organizer backend & reporting
See the whole program at a glance.
Manage volunteers, review campaign data, monitor outreach progress, assign follow-up, and build customizable reports from one connected backend.
Handwriting & voter-file matching
Turn messy notes into matched records.
Turn handwritten relational notes into structured campaign data matched to TargetSmart or DNC voter-file records, microtargeting data, and scores.
Why relational organizing wins
The most persuasive messenger is someone voters already trust.
Voters are far more likely to engage when asked by someone they know. Threshold gives campaigns the tools to turn those trusted relationships into structured, measurable outreach.
Volunteers already have the relationships.
AI coaching helps them make better asks.
Campaign teams get cleaner data and clearer follow-up.