THE AI CRM FOR DEMOCRATIC CAMPAIGNS
A campaign CRM built for 2028, not 2008.
Clean voter data, AI list building, and the organizing work itself—in one connected backend.
Voter record
TargetSmartMaria S. Alvarez
- Democrat
- HD-19
- 82 / High
- (907) 555-0142
- 2020 · 2022 · 2024
- Canvass · Supporter
Available across Marly 2.0 · SmartTurf · Canvassing · Relational · CRM
The challenge
Campaign data has a cleanup problem.
Lists arrive as spreadsheets, sign-ups arrive on paper, and staff spend the campaign retyping records instead of organizing voters.
Campaigns need more than a voter list.
Organizers need
Tools that match the work
Familiar CRM design, permission to clean data on behalf of volunteers, and oversight of the whole program from one place.
Data teams need
Records they can trust
Confident voter-file matching, auditable imports, and VAN-ready exports out of a real Postgres backend.
Threshold is designed to support both.
Built for serious campaign data operations
Six ways Threshold keeps campaign data clean.
TargetSmart voter-file access
Work from data your party already trusts.
Access and work from TargetSmart and DNC voter data directly inside Threshold.
Marly 2.0
Marly 2.0
Build the list by asking for it.
Build precise audiences and answer targeting questions in seconds using natural language.
AI-assisted matching and imports
Turn messy lists into clean records.
Use name similarity, phonetics, address context, and AI to connect people with cleaner voter-file records.
Relationship list
- Aunt Rosa — votes early
- Coach Mike — needs a ride
- Neighbor Jenn — undecided
Matched contacts
Rosa Medina
HD-14
Michael Tran
HD-14
Jennifer Ruiz
HD-15
Paper, form, and survey capture
Spend 95% less time entering data.
Threshold’s patent-pending matching system turns messy handwriting and spreadsheets into clean voter-file records.
Reporting and VAN-ready exports
See the program, then hand it off clean.
Track organizer and volunteer progress, understand program performance, and move clean data into VAN.
Campaign reporting
18,420
Voters contacted
54%
Support rate
236
Shifts completed
Team access
Campaign admin
Full workspace
Organizer
Assigned turf and teams
Volunteer
Their own outreach
Role-based team access
Everyone sees exactly what they should.
Give staff, organizers, and volunteers the appropriate permissions inside a campaign-branded workspace.
Two connected CRMs
One platform, two CRMs.
Threshold keeps the work connected in two CRMs and manual list-makers—one focused on voter outreach and another focused on your events and volunteer engagement.
Voter outreach CRM
Reach the voters
Voter records, list building, turf cutting, canvassing, phone banking, and relational outreach in one place.
Explore RelationalVolunteer engagement CRM
Grow the team
Recruitment, volunteer records, shifts, events, and the follow-up that keeps people coming back.
Explore EventsProduct comparison
How Threshold Stacks Up
| Feature or capability | Threshold | VoteBuilder |
|---|---|---|
| Organizer-Familiar CRM Design | Yes | Yes |
| AI-Assisted Ingestion and Imports | Yes | No |
| 98%-Accurate AI Voter Matching | Yes | No |
| AI-Powered List Building | Yes | No |
| Volunteer Recruitment CRM | Yes | Yes |
| In-CRM Event Management | Yes | Yes |
| Public-Facing Event Pages and RSVPs | Yes | No |
| Petition Validation | Yes | No |
| Offline Canvassing App | Yes | Yes |
| iOS and Android Apps | Yes | Yes |
| Relational (Friend-to-Friend) Organizing | Yes | No |
| Hybrid Organizing Engine | Yes | No |
| AI-Powered Performance Metrics | Yes | No |
| Presidential-Campaign-Style Dashboard Metrics | Yes | No |
| Automatic Turf Cutting Based on Walking Time | Yes | No |
| Dedicated High-Throughput Go Backend Services | Yes | No |